Apple

Mountain View, California · 1960s

Dad, how does this work?

Steve couldn't stop asking questions.

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One day, an engineer neighbor...

It's called a computer.

Whoa… a thinking machine!

In that moment, Steve saw magic.

2

Same neighborhood, another genius...

Woz taught himself electronics — even built a tic-tac-toe machine that never loses.

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I hear you build circuits?

Not just build — build amazing things!

The dreamer met the builder.

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1975 · A garage in Los Altos

Look! I actually built it!

Whoa… this could change the world!

Woz designed a small computer — Apple I.

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No money for parts. What now?

Goodbye, my Volkswagen.

My calculator… gone too.

For the dream, they sold what they loved most.

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50 orders · all hand-built

30 more to ship!

Soldering… don't distract me!

Each Apple I sold for $666.66.

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1977 · A computer in the living room for the first time

Mom! The screen has colors!

This is the future!

Apple II was the first truly successful personal computer.

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1984 · Macintosh debuts

Hello, I'm Macintosh.

It talks!

The first computer to introduce itself.

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Disagreements emerge inside the company

We need bold innovation!

Let's play it safer…

The team disagreed on Apple's future.

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1985 · 30-year-old Jobs left Apple

He was fired from the company he founded.

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A decade in the wilderness

I'll do what others can't.

Jobs invested in a small animation studio — Pixar.

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1997 · Apple was 90 days from bankruptcy

What do we do…

Without Jobs, Apple lost its way.

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1997 · A movie-like twist

Jobs is back!

Let's start over.

Jobs returned to save the company he founded.

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The power of focus

Just four computers — cut the rest!

Doing less means doing better.

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1998 · iMac arrives

Wow! A colorful computer!

So cute!

Apple was back — cooler than ever.

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2001 · 1,000 songs in your pocket

My whole library, everywhere!

White earbuds became a cultural icon.

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Cupertino · Apple HQ

Can't even tell family…

Apple was secretly building something new.

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Mid-2000s phones

Why are these so bad?

Jobs thought phones could be better.

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Jan 9, 2007 · The day that changed everything

Not three devices — one!

The audience erupted in history.

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Jun 2007 · iPhone launch

I've been in line 3 days!

People camped out to get the first one.

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2008 · App Store is born

I can build my own app!

Anyone can change the world from their bedroom.

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After iPhone, everything changed

Camera, music, map, clock… all in one pocket.

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Today · Apple reaches 5 billion people

From one garage to every home.

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