Tesla

Early 2000s · Cars on the road

Traffic, and it smells…

Back then, everyone thought electric cars were slow and boring.

1

2003 · A small Silicon Valley office

Everyone says it can't be done…

Then let's do it!

Martin and Marc weren't afraid of being laughed at.

2

An eye-opening idea

String together laptop batteries — and a car can run!

They realized many small batteries together could power a car.

3

Joining the dream team

I want to help!

Elon Musk and JB Straubel joined — the dream grew bigger.

4

2008 · Roadster debuts

This is electric?!

The first truly cool electric sports car was born.

5

Drives like lightning

Whoa… so fast!

0 to 60 in just 3.7 seconds — faster than many sports cars.

6

Christmas Eve 2008 · A last-minute miracle

We made it! The funding came through!

Hours from bankruptcy, Tesla miraculously survived.

7

2018 · A red sports car launches to space

A Roadster really went to space — proof Tesla could do anything.

8

A secret three-step plan

Expensive first, then mid-range, then for everyone.

Elon sketched the whole plan on a whiteboard.

9

2012 · Model S arrives

What a beautiful car!

Model S proved electric cars could be beautiful AND great to drive.

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Model 3 · A car for every family

Dad, we can actually afford it!

An electric car a regular family could actually afford.

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Superchargers · A great idea

No more worrying about range on a road trip!

Chargers along highways made long trips easy.

12

The Gigafactory

A huge factory making lots of cars and batteries at once.

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A gift to the world

Our patents — free for everyone to use!

Tesla gave its inventions to the world, so everyone could build EVs.

14

The car gets smarter on its own

New features arrived overnight!

No garage visit — the car downloads new features itself.

15

The world really changed

More and more EVs on the road — people started believing in the future.

16

A stunning announcement

Tesla isn't really a car company.

Elon said, "We're going to solve the whole energy problem."

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The world runs by burning things

Oil, coal… burning too much makes Earth hot and sick.

18

The sun on your roof

Our house can make its own power!

Solar roofs turn sunshine into power for your home.

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A big battery at home

No worries when the sun goes down!

Save sunshine by day, use it at night.

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A city-sized battery · Megapack

Rows of giant batteries can power a whole city.

21

The car drives itself

Whoa, it really sees the road!

Autopilot makes the car a partner that sees and decides.

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A robot stands up · Optimus

Hi! Need some help?

Tesla's humanoid robot — made to help around the house.

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The world's big puzzle

Solar, batteries, EVs, robots — all fit together into a clean future.

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